Web
Server-rendered sites, admin panels and APIs.
- Server-rendered pages with ISR caching
- Content, images and translations from one panel
- /en and /ru sub-paths with correct hreflang
Notes
You rate a note inside the note; I keep writing about what scores well.

Which decisions come first when turning an idea into software, where the budget becomes clear, and who you should work with.

What to know before setting up an AI chatbot: which questions it takes over, where a human is still needed, what it costs.

From writing quotes to product copy, call summaries to stock forecasting — seven realistic uses you can set up today.

What happened three months after the score improved, which change crept back, and how I automated the measurement.

Google’s rule is not how content was produced but whether it helps. Where the line is, and where sites actually get hit.

I went with sub-paths. Why, how hreflang is set up, and how the translation approval flow works.

From keyword choice to title tags, site speed to internal links — the basics that actually move rankings.

Google Business Profile, reviews, NAP consistency and district pages — step by step for a local business.

What LCP, INP and CLS mean, which thresholds you need to pass, and the three most common causes of slowness.

Title patterns, description length, variant handling, image naming and product structured data.

Commission, customer data, price competition and brand — when to stay on a marketplace and when to move to your own store.

Rules for keeping stock in sync across channels, how often to sync, and the classic mistakes in cancellation and return flows.

The order of building the chain from order to invoice, label to tracking number — and the one step to keep manual.

Calling a CRM “sales software” misses the point: the real question is where your memory of the customer lives.

Per-seat pricing, data ownership, integrations, export and process fit — and the threshold where custom becomes cheaper.

A spreadsheet is not a bad tool — it is a bad shared workspace. Where it is enough, and where it costs you work.

Missed calls, double bookings, forgotten customers and after-hours requests — and how much online booking wins back.

WhatsApp is a great channel and a poor record system. What to keep there and what to move out.

Why the answer changes: page count, admin panel, integrations, content, languages and maintenance.

Where the price difference comes from, communication cost, continuity risk and accountability.

What gets reviewed in three days before taking over, and the threshold where rewriting is cheaper.

Store process, notifications, offline use and cost — which one you actually need.

Privacy notice, cookie consent, form consent, retention and data requests — practical steps for a small site.