Eray MenekşeSoftware Developer
esmnnks@gmail.com

Notes

Notes I take while building.

You rate a note inside the note; I keep writing about what scores well.

Hand-drawn interface sketches, a pencil and a phone on a desk
Custom softwareSep 3, 2026

“I have a project but I don’t know where to start.”

Which decisions come first when turning an idea into software, where the budget becomes clear, and who you should work with.

4.9· 211 ratings · 7 min
Person at a customer support desk with a headset
AIAug 28, 2026

AI customer service: does it actually work for a small business?

What to know before setting up an AI chatbot: which questions it takes over, where a human is still needed, what it costs.

4.8· 75 ratings · 8 min
Business owner working on a laptop
AIAug 14, 2026

Seven practical ways to use AI in your business

From writing quotes to product copy, call summaries to stock forecasting — seven realistic uses you can set up today.

4.6· 84 ratings · 9 min
A vintage stopwatch on a black background
PerformanceAug 12, 2026

Hitting 100 on Lighthouse is easy; staying there is not

What happened three months after the score improved, which change crept back, and how I automated the measurement.

4.8· 126 ratings · 8 min
Writing content with a notebook and laptop
SEOJul 30, 2026

Does AI-generated content hurt your SEO?

Google’s rule is not how content was produced but whether it helps. Where the line is, and where sites actually get hit.

4.5· 70 ratings · 10 min
A vintage globe lit with warm light
MultilingualJul 27, 2026

/en or en.site.com?

I went with sub-paths. Why, how hreflang is set up, and how the translation approval flow works.

4.6· 83 ratings · 12 min
Analytics dashboard on a screen
SEOJul 16, 2026

Website SEO: the basics of showing up on Google

From keyword choice to title tags, site speed to internal links — the basics that actually move rankings.

4.3· 86 ratings · 11 min
A shop front on a street
Local SEOJul 2, 2026

Local SEO: how to show up in “near me” searches

Google Business Profile, reviews, NAP consistency and district pages — step by step for a local business.

4.6· 64 ratings · 8 min
Light trails suggesting speed
PerformanceJun 18, 2026

How site speed affects sales: Core Web Vitals in plain language

What LCP, INP and CLS mean, which thresholds you need to pass, and the three most common causes of slowness.

4.3· 103 ratings · 9 min
Online shopping on a laptop
E-commerceJun 4, 2026

How to write a product page that ranks and sells

Title patterns, description length, variant handling, image naming and product structured data.

4.4· 96 ratings · 10 min
Parcels ready for shipping
MarketplacesMay 21, 2026

Marketplace or your own store? The real cost of each

Commission, customer data, price competition and brand — when to stay on a marketplace and when to move to your own store.

4.6· 105 ratings · 10 min
Warehouse shelves and stock
IntegrationMay 7, 2026

Marketplace integration: managing stock and prices from one place

Rules for keeping stock in sync across channels, how often to sync, and the classic mistakes in cancellation and return flows.

4.9· 122 ratings · 9 min
Invoices and accounting paperwork on a desk
AutomationApr 23, 2026

E-invoice and shipping integration: what to automate first

The order of building the chain from order to invoice, label to tracking number — and the one step to keep manual.

4.4· 115 ratings · 8 min
Business handshake with a customer
CRMApr 9, 2026

What is a CRM, and does a small business really need one?

Calling a CRM “sales software” misses the point: the real question is where your memory of the customer lives.

4.7· 124 ratings · 9 min
Checklist and planning
CRMMar 26, 2026

Eight things to check when choosing a CRM: off-the-shelf or custom?

Per-seat pricing, data ownership, integrations, export and process fit — and the threshold where custom becomes cheaper.

4.5· 114 ratings · 10 min
Spreadsheet data on a screen
ProcessMar 12, 2026

What you lose when customer tracking stays in a spreadsheet

A spreadsheet is not a bad tool — it is a bad shared workspace. Where it is enough, and where it costs you work.

4.4· 147 ratings · 7 min
Appointment calendar at a reception desk
BookingFeb 26, 2026

The hidden cost of taking bookings by phone

Missed calls, double bookings, forgotten customers and after-hours requests — and how much online booking wins back.

4.8· 144 ratings · 8 min
Hands typing a message on a phone
ProcessFeb 12, 2026

Where running your business on WhatsApp starts to break

WhatsApp is a great channel and a poor record system. What to keep there and what to move out.

4.9· 134 ratings · 8 min
Calculator and budget planning
BudgetJan 29, 2026

What does a website cost? The six things that set the price

Why the answer changes: page count, admin panel, integrations, content, languages and maintenance.

4.6· 169 ratings · 10 min
A developer’s home office desk
DecisionJan 15, 2026

Agency or freelancer? Which fits which job

Where the price difference comes from, communication cost, continuity risk and accountability.

4.7· 165 ratings · 8 min
Unfinished construction scaffolding
TakeoverDec 18, 2025

Can a stalled software project be rescued?

What gets reviewed in three days before taking over, and the threshold where rewriting is cheaper.

4.7· 160 ratings · 9 min
Phone in hand showing an app screen
MobileDec 4, 2025

Native app or PWA? Read this before going to the stores

Store process, notifications, offline use and cost — which one you actually need.

4.7· 162 ratings · 9 min
Laptop with a security lock
PrivacyNov 20, 2025

Privacy compliance for your website: a ten-point checklist

Privacy notice, cookie consent, form consent, retention and data requests — practical steps for a small site.

4.5· 191 ratings · 8 min